Now in 2016, having suffered the fallout from Gibbs’s acrimonious departure and negative media exposure for gun charges and domestic violence, Jeezy has been rebuilding his empire, brick by brick (perhaps literally on “Let Em Know,” he raps “Im’a need five bricks for the show, dawg”). Trap Or Die 2: By Any Means Necessary arrived in 2010 during another period of transition, right before Young Jeezy evolved from the strictly Southern influences of his comeup and began recruiting diverse characters to the CTE roster like YG and Freddie Gibbs. The initial entry, released in 2005, was crucial for branding purposes, as it showcased the rapper formerly known as Lil J embracing his new identity with assistance from veteran host DJ Drama (the two had collaborated one year prior on Tha Streets Iz Watchin, but their chemistry was awkward and the tape suffered for lack of direction). Though the first two installments in the Trap Or Die series were free mixtapes, Trap Or Die 3 is being marketed as a proper album, the followup to last year’s Church In These Streets and 2014’s Seen It All: The Autobiography(which officially marked the dropping of “Young” from the artist’s name).
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